| A | B |
|---|
| potential sponsors' desire to advertise are all | different |
| number of chances to sell a potential sponsor | limited |
| all potential sponsors have this allocated to advertising | limited budget |
| it is important that your offer is not too____ or______ when negotiating with potential sponsors | low or high |
| in a licesnsing deal, your franchise should seek the offers that generate the most of this | revenue |
| when considering what licesning deal to accept as a franchise it's important to consider what two sources of revenue | royalties & fixed payment |
| fans move down to better seats they didn’t pay for, your entertainment product may be devalued, and you could lose sales of higher priced seats are all consequences to a lack of what type of personnel | ushers |
| crowd control is the responsibility of this personnel | security |
| this personnel is responsible for maintaining order and clearing accidents in the parking lot | parking security |
| aditional parking away from the stadium from which fans can be bused | Satellite parking |
| most valuable type of sponsorship/licensing agreement | stadium naming rights |
| a payment per unit on items sold bearing a team’s name, logo, ect | royalty |
| The party obtaining the rights to use a team’s name or logo | licensee |
| The quality of the comapny to which a team licenses its name and logo is important because it indicates | potential sales and the franchises reputation |
