| A | B |
|---|
| licensed brand | well known name/brand established by one company and sold for use by another company |
| marketing intelligence | information gathered about competitors |
| market price | price determined by the interaction of supply and demand |
| mass market | broad group of consumers |
| mark-up | the amount that is added to the cost of an item for saleto cover costs, expenses, and profits |
| Natural risk | weather conditions that cannot be avoided |
| NCAA | The National Collegiate Athletic Association which govern the athletic programs in colleges and universities |
| networking | associating with other professionals for the benefit of professional development and friendship |
