| A | B |
|---|
| off-season | season of the year during which demand for a product is the lowest |
| outsourcing | having other businesses perform a specific job task |
| opportunity cost | the value of the next best alternative |
| One-price- policy | all customers pay the same price for a product |
| Peak | the highest point of growth in the economy |
| Push money | an extra commission paid to salespersons to sell or “push” particular products |
| Product placement | a product that is integrated into the plot of a movie or television show |
| Product line | a group of similar products with slight variations to satisfy the different needs of consumers |
| Product usage | reflects what products you use and how often |
| Premium | payment for insurance |
