| A | B |
|---|
| Piracy | theft of copyrighted material |
| Ratings | the number of viewers the programming attracted |
| Raw data | the facts and recorded measures that have been gathered |
| Reach | the number of people in the target market expected to receive the message through the chosen medium |
| Revenue | the money that a business receives from the sale of goods and services |
| Salary cap | a maximum amount that a team can spend on player’s salaries |
| Share of voice | refers to maintaining a similar dollar amount or frequency of advertising as that of competitors |
| Sample | a small number representative of the larger group |
| Sponsor | a person, organization or company that gives money or donations in exchange for public recognition |
| Tactic | the way a product or service is differentiated from its competitors in the minds of consumers |
| tagline | the theme of an ad |
