| A | B |
| Graphic elements | Graphs, charts, pictures, photos, or drawings created by a computer in digital format |
| Contrast | In design, big and small elements, black and white text, squares and circles, can all create this. |
| Balance | places elements on the page so that text and graphic elements are evenly distributed so that no one section is heavier than the other |
| Proximity/Unity | In design, _____ or closeness creates a bond between between elements on a page. __ is also achieved by using a third element to connect distant parts |
| Layout | The organization of print and graphics on a page |
| White Space | Gives your design breathing room. Designs that try to cram too much text and graphics onto the page are uncomfortable and may be impossible to read. |
| Alignment (on a page) | How you align type and graphics on a page and in relation to each other can make your layout easier or more difficult to read |
| Alignment of text | Left, Right, Center, Justified |
| Desktop Publishing | The process of using a computer to create a layout for printed materials |
| Repetition/Consistency | Repeating design elements and consistent use of type and graphics styles within a document shows a reader where to go and helps them navigate your designs and layouts safely |