| A | B |
|---|
| marketing concept | The _________________________ is focused on satisfying customer needs. |
| customer service gap | The ______________________________ is the difference between what customers expect and the service they receive from a business. |
| Comparative advantage | ______________________________ is the capability to produce products or services more efficiently and economically than the competition. |
| breakeven point | The _________________________ is the point at which all of the expenses for producing a product are covered. |
| Maslow’s Hierarchy of Needs Pyramid | __________________________________________________ includes the five major human areas of need. |
| Patronage | ____________________ purchases are based upon loyalty to a particular brand or product. |
| Demographic | ____________________ segmentation is based upon age, income, education, and other distinguishing characteristics of a particular market segment. |
| Market share | _________________________ is the percentage of total sales of a product or service that a company expects to capture in relation to its competitors. |
| Productivity | ____________________ is the rate at which companies produce goods or services in relation to the amount of materials and number of employees utilized. |
| Emotional | ____________________ purchases are made with little thought during emotional highs or lows. |
| Target market | _________________________ is a specific group of consumers that a company wants to reach. |
| Benefits derived | _________________________ is the value that people believe they receive from a product or service. |
