| A | B |
|---|
| marketing research | ______________________________ is conducted to gather data and identify solutions to marketing problems. |
| syndicated research | When research is conducted by an independent company and then offered for sale to everyone in an industry, it is called _________________________. |
| polls | ____________________ are surveys of people’s opinions. |
| engaged | ____________________ customers are repeat customers who are completely loyal to the company’s products and services. |
| client-side | When staff researchers work with external research agencies, they are referred to as _________________________ researchers. |
| market research | When information is gathered that is very specifically focused on a single target market, it is called ______________________________. |
| exploratory | ____________________ research is conducted when a business is unaware of the exact problem. |
| data mining | _________________________ involves the use of powerful computers to “dig up” data needed for decision making. |
| descriptive | ____________________ research is used when the business is aware of the problem that needs to be solved. |
| sample | A(n) ____________________ is a small number representative of the large group. |
| search engines | Internet sites like Google are _________________________ that help users find relevant web sites. |
| click-through rate | A(n) ______________________________ is determined by dividing the number of times an ad is clicked on by the number of times an ad is shown. |
