| A | B |
|---|
| the desire for things we wish we could have | wants |
| wants that are shared by family, business, or a group | private wants |
| things we must have in order to survive | needs |
| these wants are satisfied by local, state, and federal government | public wants |
| anything that people can use to make or obtain what they need or want | resources |
| items that that can physically weighed or measured | goods |
| tasks that people or machines perform | services |
| inventor of denim blue jeans | Levi Strauss |
| the process of determining which wants and needs will be met at a particular time | decision making |
| what you give up when you make one choice instead of another | opportunity cost |
| to determine the order of importance of doing things at a particular time | priorities |
| things you prize and think are important | values |
| aims or objectives | goals |
| a woman trained to answer people's questions and to help them make decisions | Oracle |
| an alternative to the decision-making process | habit |
