| A | B |
|---|
| propaganda | the art of persuasion |
| card stacking | showing the product's best features, telling half truths, leaving out or lying about its potential problems |
| testimonial | the use of well-known people or celebrities to endorse a product |
| glittering generalities | referring to words or ideas that bring about a positive emotional response from an audience |
| virtue words | intensely emotionally appealing words or ideas |
| transfer | symbols are constantly used in this form of propaganda |
| bandwagon | a "join the crowd" form of propaganda |
| name calling | use of names that bring about feelings of fear and hatred |
| benefits of understanding propaganda | tell fact from opinion; save lots of money; make better political choices; persuade other people |
| examples of virtue words | more, new, virtually, low fat, better, pride, honor, peace, happiness, freedom |
