| A | B |
|---|
| Opportunity Costs | the value of the next best alternative |
| One-Price-Policy | all customers pay the same price for a product |
| Push Money | an extra commission paid to a salesperson to sell or “push” particular products |
| Product Placement | a product that is integrated into the plot of a movie or tv show |
| Infrastructure | Water, sewer, roadways and all other underlying frame work of an area |
| Handlers | people that sponsors pay to work with athletes who are unable or unwilling to police themselves |
| Jargon | Language that relates to a specific area |
| Job analysis | The study of a specific job to identify duty’s and skill requirements of the job |
| Joint Venture | Two organizations share the cost and profits of one business |
| Frequency | The number of times a targeted customer is exposed to the media. |
