| A | B |
|---|
| Off season | season of the year during which demand for the product is the lowest |
| literary agent | person an author hires who for a fee of the book sales, manages the marketing campaign and personal appearances |
| Premium | Payment for insurance |
| leads | names of prospective customers |
| Tactic | The way a product or service is differentiated in the minds of customers from other competing products or services |
| Tagline | The theme of an ad |
| mentor | an experienced professional who willing acts as a role model |
| macroeconomics | the study of economics of the entire society |
| Sample | A small portion of something |
| Leadership | the ability to influence or encourage others |
