| A | B |
|---|
| Luxury Boxes | Fancy rooms inside stadiums |
| Licensed Brand | Well-known name/brand established by one company and sold for use by another company |
| Market price | determined by the interaction of supply and demand |
| Mass market | broad group of consumers |
| mosh bobbing | fans jump up and down in the mosh pit |
| Revenue | the money that a business receives from the sale of goods and services |
| Salary cap | a max amount that a team can spend on a player’s salary |
| Share of voice | refers to maintaining a similar dollar amount or frequency of advertising as that of competitors |
| Liable | legally responsible for |
| Non-compete clause | prohibits a person form working for a competing business for a period of time |
