| A | B |
|---|
| Advertising | ” All forms of paid promotion that deliver a message to many people at the same time through a media channel such as radio |
| Brick and Mortar Retailer | ” Traditional retailers that sell goods to customers from physical stores |
| Channel of Distribution | ” The path a product takes from its producer to the final user. Channels of distribution can be direct from manufacturer to customer or indirect including intermediaries such as wholesalers and/or retailers. ” |
| Chief Marketing Officer (CMO) | ” A chief marketing officer (CMO) is a corporate executive responsible for marketing activities in an organization. Most often the position reports to the chief executive officer. With primary or shared responsibility for areas such as sales management |
| Discretionary Income | ” The money left over from a consumer’s income after paying for basic living necessities such as food |
| Disposable Income | ” The money left over after taxes are taken out of a consumer’s income. Also called net income. Type of income used to purchase necessities. ” |
| Distribution | ” The set of activities required to transport and store products and make them available to customers in convenient locations such as local retailers and dealerships. ” |
| Distribution Methods | ” Common methods of distribution are direct and indirect. Direct distribution is when goods are delivered to the customer directly from the manufacturer or producer. Indirect distribution involves a party(ies) between the producer and consumer. These intermediaries can include wholesalers and retailers. ” |
| E | ”Commerce |
| Economic Utility | ” The amount of satisfaction or added value received from using a product or service. Types of economic utility include: form |
| Intermediaries | ” Businesses involved in sales transactions that move products from the manufacturer to the final user; also known as middlemen. Retailers and wholesalers are examples of intermediaries. ” |
| Market Segmentation | ” Dividing a market into groups based on criteria such as demographics |
| Marketing | ” The process of planning and executing the conception |
| Marketing Concept | ” A three |
| Mass Marketing | ” Use of a single marketing plan to reach all customers. ” |
| Online Marketing | ” A form of business or selling/advertising products over the Internet through the World Wide Web. E |
| Package | ” The physical container or wrapping for a product. The purposes of the package are to store |
| Price | ” The value |
| Social Media | ” refers to the means of interactions among people in which they create |
| Target Market | ” A group of people identified as those most likely to become customers. Marketing plans are developed with the target market in mind. ” |
| Trademark | ” A brand that has been given exclusive legal protection for both the brand name and the pictorial design. ” |
| Warehousing | ”the act of holding or handling goods in a warehouse. ” |
