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Materials and Tools Review

Overall vocabulary review of materials and tools used in visual communications.

AB
Portrait Mode
Landscape Mode
Shift KeyAllows for proportional scaling
Crop ToolSelects part of an image you want to keep
Backing up filesA good practice to be sure you don't lose files
ErgonomicsThe study of how to best set up your work environment
Lock out tagA safety procedure which makes sure machines that are not working properly are NOT used
SDSSafety Data Sheets, documents that contain info on hazards with chemicals in the work place
Graphic designerIn charge of layouts, design of ads, posters etc.
Art / Creative DirectorManages a team of designers, photographers, etc. working on a project
Web masterManages and sometimes creates a website
InternshipA temporary job position which emphasizes on-the-job training. Can be paid or unpaid. Very important in the design field!
Guerrilla marketingInnovative, unconvential, and low cost marketing techniques
Associate degree2 year college degree
Bachelors degree4 year college degree
"Live" workReal work for students that will be used by the customer. Very good for design students!
MattingA way to showcase design/artwork. Best matted with neutral colors for professional appeal.
PortfolioA body of work created by the student to showcase their talents. Should be brought to interviews.
Media PlanDeciding which platforms to use when planning a advertising campaign (radio, TV, print, social media, etc)
ResumeA brief overview of professional education and experience. Submitted when looking for a job.
Cover LetterA letter sent when applying for a job. It explains your qualifications and is often sent with a resume.
InterviewWhen being considered for a job, you can be called into the office to meet with people.
Dry MountA professional way of adhering images when matting. Uses a special press.
Light tableA device used to help a person draw or view negatives.
Mat cutterThe best way to cut mat board when matting artwork.
X-acto knifeBest used for cutting paper and best disposed of in approved container. Don't throw in trash!!
TonerPowder used in laser printers that is melted onto paper when printing.
InkLiquid used in ink jet printers that is sprayed onto paper.
Software iconsImages on the computer screen that represent programs.
Spray mountA way to adhere artwork to mat board. Best used in open space.
BleedInk goes off of paper.
Pre-flightingDouble-checking files to be sure all is okay before printing.
HalftoneA photo that is printed in a newspaper, book or magazine.
Hard copyA proof for a client that is printed. (You can hang onto it!)
Soft copyA proof that is emailed. (You cannot hang onto it!)
Tabloid size paper11x17
Legal size paper8 1/2 x 14
Letter size paper8 1/2 x 11
Line artSimple artwork that is only black and white.
ProofEither hard or soft copy provided to client to approve before proceeding with a job.


Instructor, Visual Communications
DCMO BOCES
Norwich, NY

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