| A | B |
|---|
| Some product characteristics would require a business to select | intermediaries that have specific capabilities |
| What to consider when selecting a channel of distribution | complexity, perishability and unit value |
| Barker Co is using channel of distribution by considering # of potential customers in geographic area | market factors |
| during distribution channel selection,producer should consider an intermediary's services, | its availabilty and its policies |
| when managing channels | set channel objectives |
| indirect channels of distribution are usually which attribute than direct channels | longer |
| channel members should share equal commitment to product's | quality |
| marketers determine distribution intensity so they can achieve | ideal market exposure |
| would likely use exclusive distribution pattern | large piece of farm machinery |
| channel task should be performed by the channel member who | performs it best |
| large car manufacturer purchases materials that it will use to create parts for autos | it is an industrial user |
| hairstylist cutting a client's hair is an ex. of | producer to consumer |
| benefit of channels of distribution | can easily obtain products from all over the world |
