| A | B |
|---|
| why keep track of local price changes | to remain competitive |
| ex. of flexible pricing policy | lowering prices during bad economic times |
| when costs of raw materials increase considerably | business will likely increase selling price |
| price function may influence | place function - where product is sold |
| products perceived to be of lesser quality | would be sold at discount store |
| which stage of product life cycle should the price be stabilized | Maturity (top of the curve) |
| target market of business affects pricing because | consimers in EACH target market judge value pf products differently |
| purpose of sales-oriented pricing objectives | increase ttl. amouint of sales income |
| why would a new company set low prices | to penetrate a market as get mkt. share as soon as possible |
