| A | B |
|---|
| using ads to save money | clipping coupons |
| getting misleading info on ads | commercial shows wide variety when actually few items are available |
| responding to high profit items in prominent place | buying candy bar at point of purchase |
| consumer responds to rebates | mail in proof of purchase and receive 10% of purchase in the mail |
| using newspaper clipping to save $1.50 on product | consumer responds to coupons |
| unfinished comparison | ad states cleans faster, brighter, lasts longer |
| bandwagon advertising | 20,000 teens could not be wrong about acne product (mentions specific number) |
| escape advertising | let Smooth and Soothe take you away |
| endorsement | next door neighbor advises you to purchase a Honda |
| trendsetter | person wearing cover girl make-up takes the lead in the ad |
| puffery advertising | Use the latest and greatest use On Cue deoderant (no proof) |
| loss leader | feature is priced 2 for 1 - other items overpriced |
| bait & switch ads lure you to store | advertised item is not available but more expensive item is |
