| A | B |
| Infomercial | A television program that sells a product. |
| Web Cast | A web site that uses the Internet to broadcast information. |
| Radio | Reaches people on the move. |
| Mass Media | Means of mass communication such as TB, radio, and newspapers. |
| Screenads | Internet ads displayed on the right or left of the computer screen and that can be printed. |
| bill boards | The most common form of outdoor advertising. |
| Cyber Ads | Ads on the Internet. |
| Newspaper | The best form of advertising for neighborhood businesses like hair salons. |
| Advertising | A non-personal way of communicating with the public, using a mass medium. |
| Television | The main advertising medium in the U.S. |
| Direct Mail | Advertising sent to people's homes by mail. |
| Pop-up Ads | Internet ads that appear briefly when a user logs on or clicks on a site. |
| Banner Ads | Internet ads that are displayed across the screen like billboards. |
| Transit | Advertising that uses public transportation to display ads. |
| Directory | Advertising in phone books. |