Java Games: Flashcards, matching, concentration, and word search.

Advertising & Media Costs Ch. 14 Test Review

AB
InfomercialA television program that sells a product.
Web CastA web site that uses the Internet to broadcast information.
RadioReaches people on the move.
Mass MediaMeans of mass communication such as TB, radio, and newspapers.
ScreenadsInternet ads displayed on the right or left of the computer screen and that can be printed.
bill boardsThe most common form of outdoor advertising.
Cyber AdsAds on the Internet.
NewspaperThe best form of advertising for neighborhood businesses like hair salons.
AdvertisingA non-personal way of communicating with the public, using a mass medium.
TelevisionThe main advertising medium in the U.S.
Direct MailAdvertising sent to people's homes by mail.
Pop-up AdsInternet ads that appear briefly when a user logs on or clicks on a site.
Banner AdsInternet ads that are displayed across the screen like billboards.
TransitAdvertising that uses public transportation to display ads.
DirectoryAdvertising in phone books.


ATE Department Chair
Fairfield Junior High School

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