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Java Games: Flashcards, matching, concentration, and word search. |
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The Importance of Marketing
Obj. 2.01
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| A | B |
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| wants | desires |
| needs | necessities |
| consumer | uses the product |
| customer | purchases the product |
| goods | tangible items |
| services | intangible items |
| marketing concept | directs all marketing efforts toward satisfying customer's wants and needs |
| SWOT analysis | strengths, weaknesses, opportunities, and threats |
| target market | group of consumers a business desires to have as customers |
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