Java Games: Flashcards, matching, concentration, and word search.

Chapter 15 Quia

AB
advertisingpaid form of nonpersonal communication sent through mass media to deliver a marketing message to an audience
broadcast mediaa signal is sent from a central transmitter to receivers in a geographic area
communication processthe transfer of a message from a sender to a receiver
decodinginterpreting language or symbols to comprehend the message
encodingsender converts an idea into a message that the receiver can understand
feedbackthe receiver’s response to the message
interpersonal communicationany person-to-person exchange
mass communicationan attempt to reach a wide audience through mass media such as radio, television, magazines, and newspapers
messagewhat is being communicated
message channelthe medium by which the message travels
noiseany distracting information in the transmission, the message channel, or the receiver’s environment that may inhibit or distract from the message
personal sellingperson-to-person communication with a potential customer in an effort to inform, persuade, or remind the customer to purchase an organization’s products or services
promotionany form of communication used to inform, persuade, or remind consumers about a company’s products or services
promotional mixthe combination of advertising, personal selling, public relations, and sales promotion that marketers use to reach a target market
promotional planthe blueprint for how the elements of the promotional mix will work together to deliver a consistent message
public relations (PR)the effort to reach consumers by generating positive publicity
publicityany nonpaid mention of a product, service, company, or cause
receiverthe person or persons to whom the message is directed
sales promotionan activity or material that offers consumers a direct incentive to buy a product or service
senderthe source of the message being sent


Computer Applications, Business Communications, Marketing, and Personal Finance Teacher
South Windsor High School
South Windsor, CT

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