| A | B |
|---|
| marketing | the creation and maintenance of satisfying exchange relationships |
| marketing mix | how a business blends the four marketing elements |
| product | what a business offers customers to satisfy needsq |
| distribution | locations and methods used to make products avalable to customers |
| price | amount customers pay for a product |
| promotion | describes ways to make customers aware of products and encourage them to buy |
| discresionary income | the amount of money individuals have available to spend after paying for the necesities of life and other fixed expenses. |
| demographics | common characteristics of a group |
| sports marketing | using sports to market products |
| gross impression | number of times per advertisement |
| entertainment marketing | influencing how people choose to spend their time and money on entertainment is the purpose of this |
| entertainment | whatever people are willing to spend their money viewing rather participating |
| ratings | pricing of commercial time is related to this |
