| A | B |
|---|
| syndicated research | research conducted by an independant company and then offered for sale to everyone in an industry |
| polls | surveys of peoples opinion |
| engaged customers | loyal customers |
| client side researchers | staff researchers that work with external research agencies |
| market research | when specific information is gathered |
| exploratory research | conducted when a business is unawware of the exact problem |
| desk research | reports of other completed research are used to hgelp define the problem |
| descriptive research | business is aware of the problem that needs to be solved |
| casual research | used to determine cause and effect relationships |
| sample | small number representative of a large group |
| price points | range of prices charged for a category of merchandise |
| data mining | powerful computers that dig up data needed to make decisions |
| cookie | small data file that is placed on the hard drive of a web site visitor that collects and reports data on the visitor |
| click through rate | determined by dividingthe number of times an ad is clicked by the number of times an ad is shown |
