| A | B |
|---|
| tactic | the way a product or service is differentiated in the mind of the customer |
| strategies | the processes by which the tactics are implemented |
| marketing intelligence | information gathered about competitors is referred to as... |
| trade shows | major eventsa where people in a related industry meet to show products |
| marketing plan | precisely written document that describes the tactics and strategies that will be used to market the product or service |
| applied research | basic marketing research to verify a theory |
| touchpoints | the points at which the business makes contact with customers |
| mission statement | identifies the nature of the business and the reason it exists |
| Mass market | broad group |
| product portfolio | all products a company has available at one time |
| test marketing | sales potential for a new product that is tried in a small market |
