| A | B |
| International Trade | The sale of products and services to people in other countries |
| Green (Environmental) Marketing | Consists of marketing activities designed to satisfy customer needs without negatively impacting the environment |
| Social Responsibility | Concern about the consequences of actions on others |
| Consumerism | The organized actions of groups of consumers seeking to increase their influence on business practices |
| Boycott | An organized effort to influence a company by refusing to purchase its products |
| Ethics | Moral principles or values based on honesty and fairness |
| Code of Ethics | A set of standards or rules that guide ethical business behavior |
| Self-Regulation | Taking personal responsibility for actions |