| A | B |
|---|
| Marketing | creation and maintenance of satisfying exchange relationships |
| Marketing Mix | how a business blends the four marketing elements of product, distribution, price, and promotion |
| Product | what a business offers customers to satisfy needs |
| Distribution | the location and methods used to make products available to customers |
| Price | the amount that customers pay for products |
| Promotion | the ways to make customers aware of products and encourage them to buy |
| Discretionary Income | the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses |
| Demographics | Common characteristics of a group, such as age range, marital status, gender, ethnic background, income level, and education level |
| Sports Marketing | Using sports to market products |
| Gross Impression | The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer. |
| Entertainment Marketing | Influencing how people choose to spend their time and money on entertainment |
| Entertainment | Whatever people are willing to spend their money and spare time viewing rather than participating in |
| Ratings | The number of viewers the programming attracted |
