| A | B |
|---|
| customer needs | primary focus of marketing |
| discretionary income | the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses |
| place (distribution) | finding an appropriate location for a sporting event is which of the 4 p's |
| sport industry | a multi-billion-dollar global industry that has a major impact on the economy |
| product, place, price, promotion | 4 p's of marketing |
| developing, maintaining,improving | 3 things invovled in product service management |
| marketing | the creation and maintenance of satisfying exchange relationships |
| marketing-information management | Gathering and using information about customers to improve business decision making |
| financing | involves budgeting for marketing activities and offering customers different forms of payment for a company’s products or services |
| timing, gross impressions, new opportunities | factors that the success of sports marketing rely on |
| examples of promotion | in-stadium advertising, newspaper advertisements, television commercials |
| product management | product testing is an example of |
| product | warranties and guarantees are which of the 4 p's |
| place (distribution) | involves the locations and methods used to make products available to customers |
| Marketing mix | the blending of the four marketing elements of product, distribution, price, and promotion |
| Product | what a business offers customers to satisfy needs |
| Demographics | involve the age range, marital status, gender, and income level of individuals in a group |
| Promotion | the means of making customers aware of products and encourages them to buy |
| Entertainment | whatever people are willing to spend their money and spare time viewing |
| Selling | any direct and personal communication with customers to assess and satisfy their needs |
| Ratings | the number of viewers the programming attracts |
