| A | B |
| authority | subject matter expert |
| anticipation | anticipate opposing argument or reader's reaction |
| absolute | anything that cannot be modified |
| Logic marker | traditional words used to show the logical relationships between ideas |
| Implied claim | the central idea of the writer that is NOT stated directly |
| Deduction | moving from general ideas to specific details within a paragraph, essay, or speech |
| Induction | structuring a paragraph, paper, or speech beginning with specific details and leading into general ideas |
| Metaphor | comparison of dissimiliar objects without the use of "like" or "as" |
| simile | uses 'like" or "as' to compare between seemingly unlike subjects |
| Rapport | the relationship an author tries to develop with his or her audience: relationship marked by harmony, conformity, accord, or affinity |
| connotation | the emotional implication of a word |
| denotation | the dictionary definition of a word |
| parallelism | repetition of grammatical structure |
| syntax | sentence structure or the arrangement of words within sentences. |
| hyperbole | deliberate exaggeration or overstatement |
| irony | difference between appearance and reality |
| apostrophe | speaker directly addresses an inanimate object |
| tricolon | three parallel elements of the same length occuring together in a series |
| understatement | saying less than is actually meant |
| euphemism | when being indirect replaces directness |