| A | B |
|---|
| Lines | used to organize information, simulate movement, lead the eyes and enhance a design |
| Positive Space | length, width, and depth of objects |
| Negative Space | “white space”; the distance between objects |
| Shapes | 2-deminsional space; used to enhance a publication |
| Form | 3-dimensional space added to objects by the addition of shadows, tone, or color transitions |
| Mass | the size or amount of space taken up by an element |
| Texture | used to convey a “visual” sense of feel |
| Color themes | can be used to set a tone or mood for the publication |
| Color Harmony | a visually pleasing arrangement of colors |
| Color palette | a chart used to choose colors |
| Complementary color scheme | any 2 colors directly opposite each other on the color wheel |
| Analogous color scheme | any three colors which are side by side on a 12 part color wheel |
| Monochromatic scheme | uses variations in lightness and saturation of a single color |
| RGB Color Mode | on Monitors; colors created by mixing varying degrees of colors |
| CMYK Color Mode | on Printers; colors created by layering colors |
| Color Matching | the process of identifying the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible |
| Hue | a color |
| Value | the brightness of a color |
| Tint | a hue plus white |
| Shade | a hue plus black |
| Saturation | the amount of a color used |
