| A | B |
|---|
| ethics | moral princples or values governing conduct of an individual or group |
| morals | rules people develop as a result of cultural values & norms |
| code of ethics | guideline to help marketing managers & employees make better decisions |
| FCPA | Foreign Corrupt Practices Act 1 |
| Foreign Corrupt Practices Act | law that prohibits US corpporations from making illegal payments to public officials of foreign governments |
| CSR | corporate social responsibility |
| corporate social responsibility | business's concern for society's welfare |
| pyramid of corporate social responsibility | model involving econmic, legal, ethical and philanthropic responsibilites suggesting that firm's economic performance supports entire structure |
| sustainability | idea that socially responsible companies will outperform their peers by focusing on world's sociial & environmental problems |
| sustainability assumes companies will focus on world's social & enviromental problems thus | viewing them as opportunities to build profits & help world at same time |
| green marketing | developement & marketing of products designed to minimize negative effecst on physical environment or to improve enivironment |
| cause-related marketing | cooperating marketing efforts between FOR-PROFIT firm and NONPROFIT organization |
| philanthrophy | specific, tax-deductible donation |
| consumer cause fatigue | consumers feel like every company is tied to a cause |
| cause-related marketing can | enhance the reputation of a coporation |
| 4 components of social responsibility | economic, legal, ethical, philanthropic |
| benefits of social responsibility | may not always be immediate |
| problem with social responsibility | just because surveys show consumers may desire to purchase a responsible product, they don't always purchase it! |
| studies show that ethical beliefs very _____ from country to country | little |
| cultural differences such as thes cany vary more from country to country | bribery and gift giving |
| concerns over bribery and given giving led to this law | Foreign Corrupt Practices Act 2 |
| example of philanthropic responsibility | ge a good corporate citizen; contribute resources to the community |
| example of ethical responsibility | do what is right; avoid harm |
| example of legal responsibility | obey the law, play by the rules of the game |
| example of economic responsibilities | be profitable |
