| A | B |
| Line | Gives direction and creates movement to a design |
| Shape | The form of an object when lines enclose a space |
| Texture | Combination of dots, lines, and colors used create the illusion of a surface appearance; adds depth and dimension to a design |
| Color | Communicates feelings and moods to the audience or viewer & consists of hue, saturation, and brightness |
| Horizontal Line | Carry eye left and right & convey a feeling of calm or peacefulness |
| Vertical Line | Carry eye up and down & convey a feeling of awe or challenge |
| Curved Line | Gently bent & give a soft, relaxed feel to a design |
| Diagonal Line | Slanted & add interest to a design |
| Color Wheel | Colors arranged in a certain order in the shape of a circle |
| Complementary Colors | Colors across from each other on the color wheel work well together when used in a design |
| Hue | Name given to a color |
| Saturation | Amount of hue used in a particular color |
| Brightness | How light or dark a color appears; adding black or white changes a color's brightness |
| Basic Shapes | Circle, square, and triangle |
| Red | excitement, anger, danger, love |
| Blue | calm, sadness, serenity |
| Green | envy, luck, peacefulness |
| Yellow | cowardice, sympathy cheerfulness |
| Orange | liveliness, energy warmth |
| Purple | royalty, dignity mystery |
| Black | mourning, despair sophistication |
| White | innocence, purity, faith |