| A | B |
|---|
| Advertising | Paid public announcements to persuade consumers to buy an item or a service. |
| Advertising - Three Criteria | Message must be paid, delivered by mass media, try to persuade the audience of some action or belief. |
| Purposes of Advertising | Tell people about company and products, build consumer confidence, to increase sales, and attract new customers. |
| Standard of Living | Minimum level of necessities and luxuries required to maintain an individual at a common level of comfort. |
| Mass Media | Form of communication designed to reach a large number of people. |
| Pros of Advertising | Provides Information, Raises Standard of Living, Affects Your Happiness, Affects Mass Media. |
| Cons of Advertising | Provides Information, Raises Standard of Living, Affects Your Happiness, Affects Mass Media. |
| Provides Information (Pro) | Advertising educates consumers about a product or service, they spend less time shopping, they buy better products. |
| Provides Information (Con) | Advertising is biased, purpose is to convince you to buy a product. |
| Advertising Process | Begins with business and ends with you. |
| Brand Advertising | Focuses on that brand, instead of a specific product. |
| Informative Advertising | Highlights a product's benefits. |
| Comparative Advertising | Compares a product to its competition. |
| Defensive Advertising | Responds to comparative ad. |
| Persuasive Advertising | Tries to convince consumers to buy the product. |
