| A | B |
|---|
| marketing | the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
| goods | tangible items that have monetary value and satisfy your needs and wants. |
| services | Intangible items that have monetary value and satisfy your needs and wants. |
| marketing concept | the idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business. |
| utility | the attributes of goods or services that make them capable of satisfying customers' wants and needs. |
| market | All people who share similar needs and wants and who have the ability to purchase a given product. |
| consumer market | Consumers who purchase goods and services for personal use. |
| organizational market | All businesses that buy products for use in their operations. |
| market share | Percentage of the total sales volume generated by all companies that compete in a given market. |
| target market | The group that is identified for a specific marketing program. |
| customer profile | A list of information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, etc... |
| marketing mix | Includes the four basic marketing strategies called the Four P's. |
