| A | B |
| Ethos | Appeal based on the trust in the speaker/writer. |
| Pathos | Appeal based on emotions, often pity or fear. |
| Logos | Appeal based on logic. Uses facts and information. |
| Appeal | An attempt to make another person think or feel a certain way. |
| Great Awakening | A time of increased interest in religion when people converted or recommited to Christianity. |
| Persuasion | The act of making people do or believe something. |
| Sinners in the Hands of an Angry God | Famous sermon by Jonathan Edwards during the Great Awakening. Brought on fear in the audience. |
| Fire and Brimstone | Describes sermons that preach about God's anger towards sinners. |