| A | B |
|---|
| advertising | Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions |
| buying motives | The reasons consumers decide what products and services to purchase |
| channel of distribution | The route a product follows and the businesses involved in moving a product from the producer to the final consumer |
| consumer decision-making process | Everything a business offers to satisfy a customer's need |
| distribution | The locations and methods used to make a product or service available to the target market |
| effective communication | The exchange of information so there is common understanding by all participants |
| marketing | The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives |
| marketing mix | The blending of the marketing elements |
| marketing research | Finding solutions to problems through carefully designed studies involving consumers |
| marketing strategy | A company's plan that identifies how it will use marketing to achieve its goals |
| personal selling | Direct individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services |
| price | The money a customer must pay for a product or service |
| promotion | Any form of communication used to inform, persuade, or remind |
| services | Intangible activities that are consumed at the same time they are produced |
| target market | A specific group of consumers that have similar wants and needs |
