| A | B |
|---|
| The main goal of promotion | increase sales |
| professional sports depend on this to attract an audience to their sport | charismatic stars/athletes |
| 2 major focuses for professional sports | Public image and community outreach |
| newspaper articles, news stories, press releases are examples of | publicity |
| this type of promotion plays a strong role in a free-enterprise system | Advertising |
| Billboards, stadium signage, and radio are this type of promotion | advertising |
| the number of customers who connect with and act in relation to the advertisement | response rate |
| forrm of communication enables viewers to interact with live television programming | text messaging |
| a rapidly growing form of sales promotion used in films, television shows, and the live theater | placement (product placement) |
| product placement has been around for this amount of time | over 50 years |
| a free message NOT controlled by the business | Publicity |
| Creating a fake grass-roots effort | astroturfing |
| A grass-roots effort occurs when an unknown person or event is propelled into the spotlight by | fans |
| individual responsible for maintaining relations with the public and news media | publicist |
| this factor influences fans’ choices of favorite teams and athletes,is created by public relations,is important to celebrities | Public image |
| what publications are: often used for advertising,are losing consumers who prefer electronic media,are often used for advertising | newpaper |
| form of promotion that is a paid form of communication,used to catch the audience’s attention | advertising |
| free samples, giveaways, coupons are all examples of | sales promotions |
| telling stories about personal experiences with the product, demonstratings the product, making comparisons with a similar product | strategies used by a knowledgable seller |
| informs consumers about new products and services, allowing them to make comparisons among the alternatives | Advertising |
| measuring the effectiveness of the advertising is what step in the advertising process | the last step |
| theme of an advertisement is related to the | tagline |
| critical to the survival of widely distributed entertainment shown by television networks | advertising revenue |
| the process of making customers aware of a product, service, or event | promotion |
| a paid form of communication delivered by a product maker or seller to consumers | advertising |
| when a product is integrated into the plot of a movie or television show | product placement |
| Any unpaid media attention, both negative and positive, about a business and its products, services, or events | publicity |
| additional incentives offered for a limited time to encourage consumers to buy a product | sales promotion |
| An in-person, face-to-face communication between a seller and a customer | personal selling |
| The theme of an advertisement is also known as | tagline |
| Television and magazine advertising are referred to as | in-home |
| the number of people in the target market expected to receive the message through the chosen medium | reach |
| the number of times the targeted customer is exposed to the media | frequency |
| the creation of customers’ positive feelings about the business | goodwill |
| a promotion where a few online mentions turn into a real buzz about a movie and propel it into a mega hit | viral campaign |
