| A | B |
|---|
| cost based strategy | costs +profit objectives |
| demand based strategy | based on what customers are willing to pay |
| Flexible price strategy | prices vary according to conditions |
| prestige pricing | higher prices to suggest exclusivity or prestige |
| price lining | pricing items according to category |
| price skimming | charging high prices at first to recover costs |
| penetration pricing | charging low prices at first to discourage competition |
| Introduction | first step in product life cycle |
| Markup pricing | cost + markup =price |
| Markdown pricing | cost * %markdown=markdown |
| Decline | last step in the product life cycle |
