| A | B |
|---|
| Marketing | The process of planning, pricing, promoting, selling and distributing products to satisfy customers' needs and wants. |
| Goods | Tangible items of monetary value that satisfy needs and wants. |
| Marketing Concept | Businesses should satisfy customers' needs and wants while making a profit. |
| Utility | Ann attribute of a product or service that makes it capable of satisfying consumers' wants and needs. |
| Market | People who share similar needs and wants and are capable of buying products. |
| Consumer markets | Consumers who purchase goods and services for personal use. |
| Industrial markets | Businesses that buy products to use in their operations; also called the business-to-business market. |
| Market share | A company's perecentage of total sales volume generated by all competition in a given market. |
| Customer profile | A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle and geographic residence. |
| Marketing mix | The fur basic marketing strategies, called the four ps; product, place, price, and promotion |
| Services | Intangible items of monetary value that satisfy needs and wants. |
| Target Market | A group of people identified as those most likely to become customers. |
