| A | B |
|---|
| marketing objective | goals that relate to sales |
| brand | name, symbol or design |
| package | physical container for a product |
| product positioning | how consumers see your product |
| channel of distribution | the path a product takes from producer to user |
| direct channel | when a product goes from producer to consumer |
| indirect channel | when a product goes from producer to retailer to consumer |
| intensive distribution | when a product is placed in all suitable sales outlets |
| selective distribution | when a product is placed in a limited number of sales outlets |
| exclusive distribution | when a product is sold in only one outlets |
