| A | B |
|---|
| arbitration | Third-party settlement resulting in a decision that is legally binding |
| brand | A name given to a product or service to distinguish it from other similar products or services |
| class action suit | A lawsuit brought by one party on behalf of a group with the same grievance |
| consumer movement | Banding together of consumers to demand fair treatment from businesses |
| express warranty | Guarantees made orally or in writing that promise a specific quality of performance |
| unit price | The price per unit of measure of a product |
| guarantee | A promise by the manufacturer or dealer, usually in writing, that a product is of a certain quality |
| implied warranty | Guarantees imposed by law that are not stated orally or in writing and that require certain standards to be met |
| impulse buying | Buying too rapidly without much thought |
| mediation | Use of a third party who attempts to resolve the complaint between a consumer and business |
| small claims court | A legal system for resolving cases involving small monetary amounts |
| fraud | When false information is given to a customer in an effort to make a sale |
