| A | B |
| Claim | The overall thesis for which the writer will argue |
| Data | Evidence to support the claim |
| Warrant | Explanation of the evidence |
| logos | logical appeal |
| Ethos | Credibility |
| pathos | emotional appeal |
| anaphora | Type of repetition in which the same expression is repeated at the beginning of two or more lines, sentences, clauses or phrases |
| anecdote | a short often autobiographical narration |
| allusion | reference to a well known person |
| rhetorical question | question used for persuasion |
| diction | word choice |
| authority | subject matter expert |
| hyperbole | deliberate exaggeration or overstatement |
| alliteration | repition of initial sounds |
| imagery | writing or language that evokes one of the 5 senses |