| A | B |
|---|
| Experiment | technique used very much like science class |
| Survey | any research method where data is gathered from a sample of people via a questionnaire |
| Test Market | introducing a product in certain regions before full entry into the market |
| Focus Groups | trained interviewer meets with small groups of people to discuss a marketing idea or product |
| Observation | information gathered by personally watching a consumer's behaviour |
| Eg Test Market | Releasing a movie in selected cities before releasing it nationally |
| Eg Focus Group | eight people invited to discuss their feelings about safety equipment in SUVs |
| Eg Survey | telephone interview |
| Eg Experiment | Coke vs. Pepsi blind taste test |
| Eg Observation | Mattel invites children to headquarters to play with prototype toys |
