| A | B |
|---|
| apparel marts | buildings or complexes that house permanent showrooms of different apparel |
| alta moda | the high fashion design industry of Italy |
| bait and switch | consumers are "baited" to come into the store with an adverised low price and then "switched" to a higher priced one |
| accessories | the articles added to compelte or enhance outfits |
| ambiance | the atmosphere |
| buying clout | power in the marketplace that enables companies who have it to get promotions, rebates, and additional discounts from suppliers |
| allowances | price-reductions on items that aren't quite right, but that the customer still wants at a reduced price |
| bleaching | chemical process that removes colors, impurities, ect. from fabrics and fibers during fabrics finishing or laundering |
| brand-line representative | in cosmetics a trained salesperson who advises customers on the proper use of cosmetics |
| applied design | surface design added to a fabric |
