| A | B |
|---|
| volume | A business owner saved money by contracting with the local newspaper to purchase a series of ads over a period of time which entitled the business to a _____ discount |
| impact | A qualitative media factor used in the selection of promotional media |
| circulation | A sport/event organization can determine advertising reach of a magazine by analyzing the publication's _____ |
| continuous | The most appropriate media-scheduling strategy for advertising food and other frequently purchased items |
| movable | A media vehicle that a sport/event marketer might choose to promote a celebrity baseball game to many people throughout a metropolitan area is a _______ billboard |
| preferred | Businesses generally pay more for newspaper ads when purchasing space at a ______-position rate |
| package | A business owner who wants to obtain a reduced rate for a series of local radio commercials might contract for what this type of promotion |
| visibility | An important factor in determining rates for outdoor advertising is its ________ |
| expenses | Professional sport/event organizations to develop advance ticket sales plans is because the generated revenue helps organizations to cover pre-event ______ |
