| A | B |
|---|
| demographics | specific shared characteristics that make up a group of customers |
| need | requirement for basic survival |
| customer segmentation | process of dividing customers into subgroups |
| target market | preselected group of buyers for whom a product or service is created and to whom a marketing campaign is directed |
| Customer Relationship Management(CRM) | most profitable way to view a customer is how valuable you are to them |
| cross-selling | applying your understanding of a customer to get them to buy something else of yours |
| public image | concept the public has of a business and should reflect its mission, values, and culture |
| public relations | the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its public |
| customer service | activites and programs a seller provides to make its relationship with the customer satisfyig |
| marketing | process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organization objectives |
| social responsibility | the obligation to profitably serve employees and customers in an ethical and law-abiding manner |
| advertising | paid description or presentation of someting you are tryinh to sell |
| cybermarketing | advertising though the internet |
| direct marketing | delivers materials individually to a target market |
| viral marketing | untentionally using ordinary people to help spread the word about a product or service |
