| A | B |
|---|
| Outdated products in the United States are in what stage in other global markets | growth |
| Penetration pricing is most effective for THESE typte of sales | short term |
| target markets are not always attracted to THIS | low-cost items |
| products that do THIS are often priced with skimming prices | change often |
| Computer technology and THESE make flexible pricing more feasible | databases |
| the product life-cycle stage a product when a product’s marketers are looking for new market segments | maturity |
| Everyday low pricing is THIS type of pricing strategy | psychological pricing |
| after Christmas all Christmas lights were put on sale which is known as what type of discount | seasonal discount |
| is the most temporary pricing strategy | promotional |
| the contract term 2/10 net 20 extra 30 an example of | discount pricing |
| techniques that are based on buyer’s motivation for purchasing | psychological pricing |
| This pricing strategy allows retailers to estimate sales and profits because everyone pays the same price | one-price policy |
| a percentage expressing the difference between the price of an item and its cost | markup |
| method for encouraging trendsetting customers to purchase a new product | skimming pricing |
| a partial refund from the manufacturer on the cost of a product | rebate |
| the stage of the product life cycle when there are decreased sales and reduced profit margins | decline |
| exchange of an old product model for a price reduction on a new model | allowance |
| this pricing strategy is the basic premise of supply and demand theory | demand-oriented pricing |
| also known as price range | base price |
| marketers calculate the cost of acquiring or making a product and their expenses of doing business | cost-oriented |
| when a company offers several complementary. or corresponding products in a package that is sold at a single price so 3 for $10 | bundle pricing |
| technique that involves setting price figures that end in either odd or even numbers | odd-even pricing |
| most effective in the sale of price-sensitive products; when price for a new product is set very low to encourage as many people as possible to buy the product | penetration |
| customers pay different prices for the same type of amount of merchandise, and allows customers to bargain for merchandise | flexible-price |
| determines the price for a product prices by pricing its products in line with bids submitted by competitors | competitive bid |
| where there is no relationship between cost and price or between demand and price | competition-oriented |
| Most of THESE stores DO NOT use flexible pricing strategies | Retail |
| a percentage that a retailer or wholesaler may get off of the price | Trade discount |
| Basing prices off what people are willing to pay like $25 for upper seats $35 for floor seats at a concert is this type of pricing | demand-oriented |
