| A | B |
|---|
| why? what if? how? | the three root questions used to take on challenges |
| why? questions | these help you come to grips with an existing problem |
| what if? questions | these help you explore fresh ideas |
| how? questions | these give form and help transform ideas into reality |
| "Why do we have to wait for the picture?" | Poloroid camera |
| What if you could connect people with rooms? | Airbnb |
| What if you could map the DNA of music? | Pandora |
| ambitious but actionable | qualities of a "beautiful question" |
| spark endless, impassioned debate | what a "beautiful question" does not do |
| questolution | will work better than a command to get things done |
