| A | B |
|---|
| serif | characters with attributes |
| sans serif | characters without attributes |
| script | appears to have been written in cursive |
| ornamental | decorative, used for logos |
| symbol | uses symbols, adds graphic |
| font | specific size, weight, style of a chracter |
| monospaced | all characters use the same space |
| proportional | characters use only the space of that character |
| lines | used to organize, stimulate movement |
| space | postive & negative |
| shapes | geometric, organic, abstract |
| form | 2D & 3D; using shadows |
| mass | size/amount by color |
| color | hue |
| color theory | cool, warm, neutral |
| color schemes | complementary, analogous, monochromatic |
| color modes | RGB & CMYK |
| RGB | Color mode for monitors |
| CMYK | Color mode for printers |
| value | brightness of color |
| tint | hue +white |
| shade | hue+black |
| saturation | intensity of hue |
| additive | R+G+B=White |
| subtractive | remove a color from RGB |
| hexadecimals | measurement of RGB colors |
| percentages | measurement of CMYK colors |
