| A | B |
|---|
| WHATEVER PEOPLE ARE WILLING TO SPEND THEIR MONEY ON | RATHER THAN PARTICIPATING IN |
| Things that people desire based on personality | experience or information about a product. |
| is designing | developing |
| requires a company not only to budget for its own marketing activities | but also provides customers with assistance in paying for the company's products or services. |
| How a business blends the four marketing elements of product | distribution (place) |
