| A | B |
|---|
| Encoding | When your brain takes information from the environment and transforms it into information that you can memorize. |
| Storage | When your brain solidifies a memory into the long term. |
| Retrieval | When your brain pulls something from your long term memory for you to think about. |
| Sensory | Memory that holds a HUGE amount of info for a split second before passing on the important stuff. |
| Short Term | Memory that holds about 7 units of information for about 30 seconds. |
| Long Term | Holds "The gist" of an event for years, if not forever! |
| Mnemonic Device | Eat Some Rice = Encoding, Storage, Retrieval |
| Chunking | Breaking up info into manageable bits. Ex: 7082994466 becomes 708 299 4466 |
| Repression | When you experience something traumatic, so your brain "erases" it to protect you. |
| Retroactive Interference | When a NEW memory messes with your ability to recall an older one. |
| Proactive Interference | When an OLD memory keeps you from remembering a new one. |
| Shallow Processing | Only memorizing the basic look and sound of something without really getting its meaning. |
| Deep Processing | When we memorize something for it's meaning, allowing us to remember it better. |
| Algorithm | A step-by-step procedure that will always produce a solution. |
| Heuristic | "Rule of Thumb." General strategy to tackle something that may not always work. |
| Insight | A sudden burst of realization about how to solve a problem. |
