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Building Customer Relationships

AB
Customer loyalty is createdwhen customers seek you personally
Customers trust youto stand behind the products you sell
You can build trustby making sure customers understand product warranties
Review the warranty with the customerbefore you complete the sales transaction
The warranty reasures the customer aboutproduct's, performance, durability, or quality
If the company does not provide a warranty manualyou can create your own
When making an exception to the warranty policy,you should get the manager's approval and let the customer know what you are doing
How should a return policy be displayed?At the point of sale (cash register).
The company’s return policy should always beclearly displayed in writing
If the return policy is clearly displayed, you shouldmention it to the customer at the time of the sale.
Even if your company’s return policy restricts what you can do for the customer, you should:Consider alternatives, such as offering a discount coupon or a free sample
Which of the following might be acceptable techniques for directing a customer to the Customer Service department?“Customer service is on the third floor; take the elevator and turn right when you get off. I’d go with you, but I can’t leave this area unattended at the moment.” “Someone in Customer Service can help you with that; I’ll show you the way.”
Customer complaints should be welcomed because they provide an opportunity toLearn about problems so improvements can be made
When using the T.H.A.N.K.S. method, “T” stands for“Thank the customer for bringing the problem to your attention.
When using the T.H.A.N.K.S. method, “A” stands for"Apologize for the inconvenience the customer has experienced
When using the T.H.A.N.K.S. method, “K” stands for:“Know a solution if the customer does not suggest one”
In the T.H.A.N.K.S. method, “S” stands for“Solve the problem, or find someone who can.”
If a customer becomes abusive, you should probably:Contact your manager
When the customer presents you with a problem, you should ask her:How she would like the situation solved
If you find yourself having to resolve a very difficult issue, you may want to:Get help from a more senior employee
Keeping records of customer complaints and the methods used to resolve themwill help you resolve similar situations in the future.
As a sales associate, your goal is to:Keep the customer coming back
Once you have sent the product out for repair or ordered a replacement,check on the request to see that it s completed in a timely maner.
The relationship you establish with customers shouldcontinue even after you have rung up the sale, packaged the product, and expressed your sincere thanks.
When customers come to you with complaints, you need to:listen carefully, be patient and get information


Teacher, CTE
West Jefferson High
Harvey, LA

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